Exceptional Customer Satisfaction
The facts are simple. Over the very long term, Grady-White Boats has uniquely understood and believed in the core principle of working to delight customers. As a result, the company has garnered highest recognitions in every single third-party measure of excellence in customer satisfaction in the marine industry, for four generations of customers. Through an unwavering commitment to this principle, and working together with dealers, craftsmen and business partners, Grady-White has an unprecedented and unmatched record of delivering the ultimate boating experience. Quality, reliability, and performance are attributes of the Grady-White family as well as of the boats themselves.
And we have proof! Grady-White’s world-class levels of customer satisfaction have been measured and proven time after time over the years, not only in studies and tests but, most importantly, through owner experiences shared with us.
This long-term record and backbone of core values mean Grady-White is the best option to consider in your boat purchasing plans if ownership satisfaction and happiness are important to you and your family.
During the 1970s and 1980s, customer and media surveys of owner experiences showed that Grady-White had levels of ownership satisfaction that were uniquely high in the marine industry. In fact, Grady-White was ahead of its time because, early on, the company developed orderly, consistent ways of measuring and learning about customer satisfaction and also began greater efforts to ensure dealer service excellence to customers. Grady-White developed a dedicated customer satisfaction support team and, through this process, Grady engineers and designers began to ask customers greater detail about real wants and needs. In this way, the company learned more and more about how best to enhance the quality of the Grady-White boating experience. At the same time, the company was deeply engaged in continuous improvement and quality assurance in boatbuilding methods, materials, and craftsmanship.
During the 1990s, in addition to the company’s full implementation of its own customer satisfaction surveys, and the growing emphasis on perfecting Grady-White performance and ride through the development of the breakthrough SeaV²® hull, independent Marine Matrix® studies showed Grady-White at the very top levels of satisfaction as compared to other brands. Throughout the entire decade, Grady-White consistently measured at the top of these important third-party studies.