Grady-White Receives 24th Consecutive National Marine Manufacturers Association Customer Satisfaction Index Award

For the 24th consecutive year, the National Marine Manufacturers Association (NMMA) recognized Grady-White Boats for their exceptional customer satisfaction, presenting them with the Marine Industry Customer Satisfaction Index (CSI) Award for the fiberglass outboard boat division. The annual award, in its 24th year, is presented to manufacturers who actively measure their customers’ experience and constantly seek to increase and boost their customers’ overall boating enjoyment. Many in the industry aspire to win this award and few have accomplished the feat of winning every year the award has been presented - testimony to Grady-White’s more than 65-year allegiance to providing the highest level of customer satisfaction and setting the industry standard for doing so. 

To be eligible to win, certified NMMA members must actively survey customers who made a purchase between January 1, 2025 and December 31, 2025. To win, customer ratings for satisfaction with the product, its quality, and their buying experience, delivery, and services, must have an average excellence rating for the year of 90% or higher.  

2025, CSI recipients were recognized by NMMA on February 12, 2026 at the Discover Boating® Miami International Boat Show. “As consumer expectations continue to rise, delivering a strong ownership experience extends well beyond the boat itself,” said Robert Newsome, chief administrative officer and senior vice president of operations at NMMA. “These manufacturers stand out for their commitment to listening to customers, investing in continuous improvement, and working closely with dealers to ensure boaters feel supported long after the sale. That focus is essential to building trust and fostering long-term participation in boating.”

“We’re incredibly grateful that our customers continue to recognize the effort and craftsmanship our team puts into every boat we build,” said Katie Creech, Grady-White marketing supervisor. “This award reflects the dedication of every team member at Grady-White to having the highest customer satisfaction in the industry. What matters most to us is the trust our customers place in our boats every time they head out on the water.”

About Grady-White Boats:
Founded in 1959, Grady-White builds boats from 18 to 45 feet at its plant in Greenville, North Carolina. The company has been under private ownership by National Marine Manufacturers Association Hall of Fame member Eddie Smith since 1968. Grady-White is led by President Kris Carroll, a 50-year company veteran and fellow NMMA Hall of Fame member. Producing 28 models in five different categories including center console, dual console, coastal explorer, express cabin, and walkaround cabin boats, the company has earned every third-party customer satisfaction award ever presented in the marine industry, including all 8 of the J.D. Power and Associates Customer Satisfaction Awards for their category and all 24 years consecutively of the NMMA Customer Satisfaction Index awards.

Visitors are welcome to tour the factory in Greenville, North Carolina, to see first-hand the exceptional attention to every detail used to create the very best fishing and family-oriented boats and meet the passionate craftsmen that build them. For more information about this legendary company’s heritage and innovative products, visit gradywhite.com.