Grady-White Boats Upholds Legacy of Excellence with 21st Consecutive Customer Satisfaction Award
MIAMI, FL: Confirming their total commitment to unsurpassed customer satisfaction, Grady-White Boats is once again a recipient of the National Marine Manufacturers Association (NMMA) CSI award in the fiberglass outboard boat division. The 21st annual presentation of this prestigious Marine Industry Customer Satisfaction Index (CSI) Award took place at the Miami International Boat Show. This represents the 21st year in a row, every time the award has been given, that Grady-White Boats has achieved top satisfaction ratings from their customers.
Qualification for the CSI award requires boat and engine manufacturers to be a certified NMMA member and actively survey all their new boat or engine buyers. For the 2022 award, more than 175,000 customers were surveyed through the program between January 1 and December 31, 2022. Award recipients have achieved an independently measured standard of excellence of 90 percent or higher in customer satisfaction during the past program year and demonstrated continuous improvement to better their customers’ experiences.
This year’s winners were recognized by NMMA at the Miami International Boat Show on February 16, 2023. “As recreational boating continues to welcome an influx of new boaters, we are committed to providing ever-improving experiences for new and existing boat owners before, during, and after their time spent on the water,” said Robert Newsome, senior vice president of operations for NMMA. “We applaud these boat and engine manufacturers for creating an exceptional purchase journey and product to ensure an outstanding experience that creates a life-long love of boating for boaters worldwide.”
Todd Leggett, Grady-White Dealer/Customer Relations Manager, stated, “I am pleased to accept this award on behalf of every employee at Grady-White Boats. We are all honored and grateful to once again be recognized for our passionate commitment and unwavering dedication to customer satisfaction. We welcome you to visit our factory, meet our people, and witness the exceptional attention to detail that is the hallmark of our work to achieve the highest levels of customer satisfaction.”
Founded in 1959, Grady-White builds boats from 18 to 45 feet at its plant in Greenville, North Carolina. The company has been under private ownership by National Marine Manufacturers Association Hall of Fame member Eddie Smith since 1968. Today, led by 47-year company veteran, President Kris Carroll, also a NMMA Hall of Fame member, Grady-White produces 26 models in five different categories including coastal explorer, center console, dual console, walkaround cabin, and express cabin boats. The company has been awarded every third-party customer satisfaction award ever presented in the marine industry, including all eight of the J.D. Power and Associates Customer Satisfaction Awards for their category and all 21 years consecutively of the NMMA Customer Satisfaction Index awards.
Visitors are welcome to tour the factory in Greenville, North Carolina, to see first-hand the process used to create the very best fishing and family-oriented boats, and to meet the passionate craftsmen that build them. For more information about this legendary company’s heritage and innovative products, visit gradywhite.com.