The Ultimate In Boating Satisfaction


Grady-White

One of the most successful boatbuilding companies in the world, Grady-White Boats has a legendary reputation for designing and producing outstanding fiberglass boats. Since 1959, Grady-Whites have been built in Greenville, NC. And since purchasing the company in 1968, owner and CEO Eddie Smith steadily has done what he does best: inspire his crew to work hard to provide customers the best quality, reliability, safety, performance and long lasting value. In large part Grady-White's success is due to developing close relationships with its customers and dealerships, asking questions of and carefully listening to boat owners, and incorporating features they've requested to create fun products that make many happy memories. The quest for being "the ultimate in boating satisfaction" is the basis for the management style promoted by current company president, Kris Carroll.

Though Grady-White's commitment to excellence never changes, the company constantly refines its boats as technology develops. That's one reason why in 2008 Grady-White was ranked "Highest in Customer Satisfaction with Coastal Fishing Boats (17–30 feet), Seven Times in a Row."*—and has received this designation each time to date that J.D. Power and Associates has conducted studies in this marine market segment.

Eddie Smith believes that boating, sportfishing and outdoor activities are great gifts for our society. The history of Grady-White reflects nearly fifty years of appreciation and respect for these gifts, and the company is a steadfast advocate of fisheries conservation and education, and waterways management.

* Grady-White received the highest numerical score among coastal fishing boats (17-30 feet) in the proprietary J.D. Power and Associates 2001-2003, 2005-2008 Boat Competitive Information StudiesSM. 2008 study based on responses from 9,718 consumers measuring 13 coastal fishing boat brands and owner opinions of 2006 and 2007 model year boats registered June 2006-May 2007. Includes off-shore coastal boats 17-30 feel with/without cabins, mostly outboard, some sterndrive power. Proprietary study results are based on experiences and perceptions of owners surveyed September-October 2007. Your experiences may vary. www.jdpower.com